Go to Zero To Find Solutions
By Byron Pulsifer

For many of us, the transition from full time jobs to an on-line career means tremendous dedication, perseverance, and many, many hours of daily work. Some people enter an on-line business thinking that with only a few hours a day, over the space of a couple of weeks or months, their business will explode to give them immediate income, or instant wealth. I've certainly seen this attitude countless times.

For those who are experienced "netpreneurs", promises of immediate wealth are nothing more than hype and fantasy. To be successful on the Internet requires:

- on-going marketing in a variety of forums including: link exchange, writing articles for publication, swapping ads, newsgroups, off-line promotions, etc.;
- responding to inquiries for information, or responding to questions, or customer concerns or complaints;
- keeping informed of new developments, programs, web tools, software, by reading on-line newsletters, or surfing the web keeping an eye on your competition;
- web site development which may include: domain registration, site design and re-design, web hosting, message boards, loading new software, upgrading your home computer system, posting articles, customer surveys, freebies, contests, etc.

One thing I'm sure most of us have learned is that you could literally be busy 24 hours a day. Sure, we can all learn to work smarter not harder as we learn to develop our web sites and gain valuable marketing experience. For those of you who are a one-person show, the constant vigilance and dedication can be alarmingly draining.

When you're in full gear, your daily activities will be organized by the hour - what to do, when to do it, and items to be done. A daily checklist will be both a constant companion and a reminder of how few hours you have to do what you have to or need to do. If you are balancing a full time job with developing an on-line business, you may be even more stressed trying to build your business while coping with family demands, or job related after hours work.

You can't always cram resolution of a problem into a scheduled time so what is needed is a strategy I call "going to zero". In order to reap the full benefits of "going to zero" to find a solution to a challenge is to remove yourself completely from your home working environment. And, this doesn't mean just going to another room. This means doing things totally unrelated to your business. For example, taking the dog for a walk, engaging in a hobby, taking a long walk through a park, or even doing yard work that you've probably put off anyway.

You'll probably be pleasantly surprised on what your subconscious mind can resolve when you let your conscious mind go to zero. There is a need to schedule "going to zero" time no matter how busy you are.

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