Why No One Will Promote Your Product
By Willie Crawford

At a recent JV Alert Live Seminar, I interacted withdozens of people with products that they were rollingout or looking for joint venture partners for.

Some of these products were absolutely brilliant, andsomething that the market was clamoring for, so Iknew that they "could" do well.

Other discussions that I had with product creators ledto me jotting down a few important considerations thatI'd like to share with you. These are reasons why youmay be having a hard time getting joint venture partnersto promote your products or projects.

I framed this in the form of what I "may" have beenthinking as some products/projects were explained tome.

1) "Nice Box But What Does It Do (In plain Englishplease)?"

If you can't explain exactly what your product does,in terms that your potential JV partners can understand,then how do you expect them to explain it to their potentialcustomers. If your explanation confuses a potential partner then it's certainly going to confuse potentialcustomers who don't have the benefit of asking you 100questions about the product.

2) Is The Market Big Enough?

Most of your potential JV partners do limit how manyproducts they promote and how many promotions they sendto their clients. They want something that's going toappeal to a large enough segment of their list.

They definitely DON'T want most of their subscribers asking,"Why did you tell ME about this product?"

Properly structuring a promotion can be hard work, so they want something that appeals to enough prospects tomake all of that work worthwhile.

3) That's A Commodity - What's The Hidden Benefit?

If your product is just a variation of something that fifty people have already offered to the market over thepast three years, only with slight variations, what aboutyour version is different?

You need to frame that difference in terms of a benefit...ideally a benefit that most of your competitors have overlooked. Ted Nicholas teaches marketers to find the hidden benefit. Point out the obvious benefits, but alsopoint out benefits of your product that are less obvious.

The strange thing is that even if your product is nearly identical to a dozen others, if you DO point out hiddenbenefits that potential customers really care about, then your product is "different" and "exciting" in their minds.

If many of your potential JV partners just wanted to promote a commodity, it would often make more sense for them to develop their own. Inexpensive ghost writers andprogrammers are everywhere. You need something that's not just a commodity.

You also need a product that not too easily duplicated since, unfortunately, if it's easily duplicated, it usually will be!

4) Dimes Don't Excite Me!

All things being equal, a potential JV partner is goingto get more excited about a product that pays them severalhundred dollars per sale than they are about a productthat pays them only $20. It usually takes about the sameamount of "work" to sell either product, and often your JVpartners have dozens of their own lower-end products.

When you ask someone to promote an inexpensive lead generator, most of your savvy potential partners see thatas you just asking them to build your list. Many willpolitely decline.

5) What Makes You Think That The Market Wants It?

FAR too many brilliant people have trouble acknowledgingthat just because they think that something is needed bythe market doesn't mean that anyone will buy it.

People don't buy what they need. They don't generallybuy prevention! They buy things that they want. Theybuy relief from pain. They buy pleasure. They buy safety... if they feel really threatened.

If you offer the market anything other than somethingthey are already screaming for, and already buying fromyour competitors in massive quantities, then you facean uphill battle.

Your potential JV partners don't like selling itemsthat the market is not already convinced that it wants... at least not the successful ones. Experience hastaught them that when they promote things that theyhave to educate the market about, it's a losing battle.

6) Nice... But Here's What I'm Working On!

In many niches, like "Internet marketing," most of yourideal joint venture partners have projects of their ownthat they are looking for help in promoting.

When you approach a potential JV partner who has hisOWN launch in a week, they simply don't hear you whenyou're talking about your "new blue widget." If anything,they're looking to see how the two projects mightdove-tail.

In a seminar environment, or even on a discussion forum, it's usually better to introduce yourself, andthen ask what the other person is working on. Look forways to help them, and in the process invoke the lawof reciprocity.

You might also discover a more profitable project thatyou should be involved in than your own. Don't get so"married" to your project that you're unwilling to recognize something that makes more sense for you toinvest your time and energy in.

At a minimum, be frank and suggest that you're willingto swap promotions... provided their product is of veryhigh quality and a match for their market.

Pitching someone who has 100% of their attention on their own project can best be done by talking about their favorite topic... their project!

7) That's A Threat To My Project

Many products are direct competitor to others' products,or counter-productive to their purpose. So, naturallythose people will NOT promote your product.

An extreme example would be asking someone who has spent YEARS developing a list of big-ticket buyers,who routinely buy $5000 packages, to promote your $27ebook. That generally goes counter to the conditioningof their list... and causes them to send out anincongruent message.

Another example would be asking someone running amembership site to market a product that negates theneed for their site. I have seen this happen :-)

I could list a dozen more reasons why potential jointventure partners might decline to promote your project,but that would make this "rant" too long.

Instead, let's end with the real message. When youapproach a potential joint venture partner, ask yourselfwhat's in it for them, and why they would want to promote your product.

How will promoting your product help them, their customers,and things that THEY care about. Be realistic enough torealize that they don't generally lose sleep at nightover your project. Only you do, which makes getting themessage out about your product... your problem.

That problem goes away if you address the seven issueslisted above. Simple approach the whole topic from theother person's perspective ;-)

Willie Crawford is an internationally-acclaimed speaker,author, seminar and radio show host, and leading Internetmarketing expert. When not out fishing in the Gulf of Mexico,Willie can be found sharing his 11 1/2 years of online marketingexperience with members of The Internet Marketing Inner Circle.Join them at: http://TheInternetMarketingInnerCircle.com

Article Source: http://EzineArticles.com/?expert=Willie_Crawford
http://EzineArticles.com/?Why-No-One-Will-Promote-Your-Product&id=983083